Find Your Audience... and Help Them Find You.
Online Presence is more than just a website.
It's about making it easy for customers to find your business.
Where does your business appear in search restults?
The top 3 business listings are Google, Facebook, and Yelp, but that's just the beginning. There are hundreds of sites that affect search rankings, many of them industry-specific. We ensure that you get found in the places where you need to be, so people find you easily and reliably.
Hundreds of online business listings affect your search rankings and visibility.
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80% of consumers lose trust in a business if they see incorrect or inconsistent details online.
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71% of consumers had a negative experience due to incorrect business information found online.
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30% of consumers would go to a competitor if they couldn’t locate a business online.
How Can Avastar Help?
Online Listings Management
Ranking refers to search engine results, and how high your business appears in search result pages. Visibility refers to how prominently a piece of content is displayed in search results. There are many, potentially hundreds of places to list your business online to help customers find you. We help you build new listings, manage them, and report the results back to you as to how well you rank.
Website Copy and SEO-Friendly Content
Engaging content not only attracts customers to your site, it keeps them coming back. We help ensure your web content is SEO-friendly with optimized keywords, links, and other elements. Your product and service descriptions will differentiate you from your competitors, and we can write informative, relevant content to capture your customer's interest, help them to view you as a trusted resource, and inspire them to take action.
Google My Business and Maps Optimization
Google My Business is a free tool to help local businesses. However, over 56% of local retailers have not claimed a Google My Business listing! A GMB listing is a critical, fundamental marketing tool -- it helps customers to find you when they search for businesses like yours, especially on mobile devices. We can optimize and update your Google My Business listing to ensure the best results.
75% of Local Searchers Visit a Store Within a Day
Ranking in local search has a significant impact on your business. According to the Local Search Association, more than 75% of local mobile searches result in offline store visits within a day. Of those, nearly a third result in a purchase. We can help you maximize your visibility in local search results, without necessarily having to pay for Google Ads. If customers are not finding you, they're finding someone else.
Facebook for Business
One out of every seven pageviews is on Facebook. Your customers are there, and they love to connect with businesses they like. Make it easy for them to show their loyalty. The more you interact with them, the stronger the connection to your brand. A Facebook Business page does not replace a business website, but it can greatly add to your visibility and definitely affect your search rankings.
Facebook Page Optimization
Your Facebook page should be optimized for maximum impact. This includes claiming your listing and verifying details, optimizing your profile and cover photos, and adding a call-to-action button. You can choose if and how to interact with customers via Facebook Messenger, and your strategy to post content. Avastar can help you will all of this, including posting on your behalf.
Apple Maps and Uber: Driven by Reviews
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86% of consumers rely on the internet to find a local business.
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46% of all Google searches are local.
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There has been a 900% increase in mobile searches for "______ near me."
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76% of local mobile searches visit a business within a day.
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70% of mobile searchers call a business directly from search results.
Bing and Yahoo and Yelp... Oh My!
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56% of local businesses haven’t claimed a Google My Business listing
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66% of local businesses haven’t claimed a Yelp listing
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79% of local businesses haven’t claimed on Yahoo
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81% of local businesses haven’t claimed on Yellow Pages
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82% of local businesses haven’t claimed their Bing listing