Find Your Audience... and Help Them Find You.
To Find Your Audience, First Define Them.
Not all your customers are alike, but they do have things in common. Understanding your buyer personas - their avatars - can go a long way to help you understand your customer and how best to serve them. Avastar Marketing can help you turn your customer avatars into an avastars. (See what we did there?)
Customer avatars describe your ideal buyer, or those who you expect may seek out your products and services. Identifying their common characteristics can help guide how you can best connect with them.
Demographics
Age, gender, income, occupation, job title, spending habits, where they live, education, marital status
Interests
Favorite pastimes, hobbies, social media habits, influences, shopping preferences, favorite media
Values
What do they value?What philosophies drive their behavior? What is most important to them?
Pain Points
What challenges are they facing? What pain points do they have? How can your offerings help them?
Once you identify your key avatars, then we turn to engagement. What kind of content would be most relevant to them? This informs your content marketing strategy, to provide helpful guides, videos, and resources that give your prospective clients reasons to stay engaged. And at some point, your customers may look up from their phone and connect with you directly.
Oh, the Stories You Can Tell.
What's your story? What stories will customers tell about you and your business? Would they promote you to others? This is addressed in your messaging -- how you describe yourself, and how your customers can benefit from your product or service. Otherwise, customers will make up their own story about you, or simply move on.
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Avastar Marketing can help you with content strategy based on
your customer personas (avatars) with messaging of all types:
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Product and Service Descriptions
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Website Development
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Email Templates
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Blogs and Newsletters
- Social Media Content
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Feature Articles and eBooks
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Brochures and Advertising Copy
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Video Content
Avastar Marketing for Social Media Management.
We can do it for you, or help you learn current best practices and what mistakes to avoid.​
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Social Media Audits
We work with you on a Social Media playbook to define customer personas, goals and objectives, and content strategy. We set up accounts as needed, optimize them with business details, photos, and status updates, and create a posting calendar to engage your audience.
Content Creation and Posting
We create posts with high-quality graphics to engage your audience. We will work with you to schedule social media posts to Facebook, LinkedIn, Twitter, Instagram, Google My Business, and YouTube. Not all platforms are required, and we can recommended which ones make sense for your business.
Digital Ad Campaign Management
We can manage your digital ad campaigns based on your monthly budget. We work with you to select a target audience and message, test and adjust as needed, and provide monthly reports with details on growth and engagement. We can also help you set up a sales process to respond to new leads from your ad campaigns.
Video Content Creation
Internet video traffic accounts for nearly 80% of all consumer Internet traffic, and half of that is on mobile devices. We can help you with video production, or to edit your content for the greatest impact. We can also manage and promote a YouTube channel for you if desired.
Common questions business owners ask:
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Which social platform is best to promote my business?
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How often should I post? What kind of content is best?
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How does SEO work with social media?
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I tried some Facebook ads, but it didn't do much. Am I doing something wrong? Do people still use Facebook?
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How can I possibly use video, when I don't have any time, budget, equipment, or experience?
Sound familiar? We can help!